Advanced lubricants are playing an increasingly important role in supporting industrial efficiency and enhancing equipment reliability, lubricant distributor Atlas Oil reports.

The South African company said that it is actively working to raise awareness across the transport, construction, mining and manufacturing sectors regarding the long-term benefits of adopting high-performance hydraulic fluids.

Atlas Oil notes that Shell Tellus hydraulic fluids are now formulated to help sustain – and in some cases improve – the operational efficiency of hydraulic systems.

“With today’s industries demanding greater reliability, lower downtime, and more cost-effective operations, Shell Tellus offers a proven solution to help businesses get more from their machinery,” said Atlas Oil marketing manager Natalie Smith, in an official company statement.

Smith elaborated that Shell Tellus hydraulic oils are engineered to deliver up to 82% less wear, thereby extending equipment life, while also offering 2.5 to four times longer oil life, resulting in fewer oil changes and lower maintenance requirements. Additional performance benefits include improved system response with up to 34% faster air release, enhanced filtration efficiency of up to 50% to reduce system contamination, and potential energy savings of up to 6.4%, as demonstrated in controlled trials.

Shell Tellus offers a comprehensive range of hydraulic fluids designed to perform reliably across a variety of challenging operating conditions, including extreme temperatures and water-contaminated systems. The product line includes Shell Tellus S4 ME, a synthetic, long-life fluid that delivers energy-saving benefits; Shell Tellus S3 M, which provides extended oil life and enhanced wear protection; and Shell Tellus S2 V and VA, versatile zinc-based formulations that include water-tolerant options. For applications requiring ultralow-temperature performance, Shell Tellus S4 VX is specifically engineered to maintain fluidity and protection under extreme cold conditions.

“Shell Tellus is not just oil, it’s a long-term investment in performance, efficiency, and reliability,” said Smith. “We’re excited to share this campaign with professionals who value equipment protection and operational savings.”

The company has further confirmed, through a customer handout containing technical comparisons and performance data, that all Shell Tellus products now comply with the stringent cleanliness requirements set out in the DIN industry standard, which supports improved filter performance, additional system protection, and reduced maintenance needs.

The DIN industry standard for hydraulic fluid cleanliness generally refers to particle contamination thresholds as defined by DIN ISO 4406.

DIN ISO 4406 is a German and international standard that classifies the cleanliness level of hydraulic fluids by measuring the number of particles of various sizes in a single millilitre of fluid.

As industries continue to prioritise operational uptime and equipment longevity, Atlas Oil maintains that lubricant selection is not a luxury but a key factor in driving measurable improvements in both performance and cost efficiency.